In a decision that will be welcomed by MAHA supporters, Nestlé, a global giant in the food industry, has announced it will remove all artificial colorings from its U.S. product lineup by mid-2026.
See the tweet below!
This move is seen as a response to growing consumer demands for transparency and natural ingredients.
Nestlé plans to eliminate certain food dyes, specifically FD&C colors, from its products by mid-2026.
Although the FDA claims these dyes are generally safe, they’ve moved to ban Red dye No. 3 because of cancer risk findings.
Nestlé’s well-known brands like KitKat, Hot Pockets, Stouffer’s, Häagen-Dazs, and Purina will be impacted by this shift.
The Cleveland Clinic has raised concerns about artificial dyes such as Red 40, linking them to hyperactivity and cancer risks.
Food producers have two years to remove Red No. 3 from their products, while drugmakers have until 2028.
Meanwhile, Nestlé is pressing forward, encouraged by Health Secretary Robert F. Kennedy Jr., due to health concerns, especially about behavioral issues in children.
While Nestlé claims 90% of its current portfolio is already free of synthetic colors, skepticism remains if these promises will be fulfilled, given the history of unkept commitments in the food industry.
Thomas Galligan from the Center for Science in the Public Interest commented, “The FDA recently asked the food industry to voluntarily phase synthetic dyes out of the food supply, but many companies had previously made promises to stop using them and then failed to keep those promises.”
“I recommend minimizing food dyes in your kids’ diets,” said Cleveland Clinic dietitian Julia Zumpano.
“And if there is a cancer risk in your family, I would encourage you to be even more vigilant in avoiding artificial dyes,” she added.
The decision by Nestlé is part of a broader wave of consumer goods companies adjusting to a more health-conscious market.
Other companies like Kraft Heinz and General Mills have also pledged to remove artificial dyes by 2027.
Yet consumers remain watchful, recalling promises made and broken by these powerhouses in the past.
States like California, West Virginia, and Texas are setting legislative examples by demanding tighter labeling and regulation concerning synthetic dyes.
Texas, for instance, will soon require foods with artificial dyes to have safety labels starting in 2027, reflecting the strong public support for reformulating foods to remove these dyes.
No less than two-thirds of Americans back these efforts, showing a clear message to the industry.
Serving the evolving preferences of consumers is now a paramount concern for Nestlé and others.
Marty Thompson, Nestlé’s U.S. CEO, remarked, “Consumers enjoy a wide variety of foods and beverages as part of their daily diet. They want choice and value shaped by a dynamic – and highly personal – combination of nutrition, quality, price, and convenience.”
🚨 JUST IN: Now NESTLE has announced they’ll be removing all artificial dyes from their foods by the end of the year
MAHA is absolutely STACKING the wins!
Great job, RFK Jr! pic.twitter.com/3poDYXL1y6
— Nick Sortor (@nicksortor) June 26, 2025
